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Speaking  •  Gregg Goodmanson

Driving harder is capping your results.

Keynotes and workshops for leaders who are accountable for getting more from a team.

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Gregg Goodmanson speaking on stage
Signature keynote

Why Driving Harder Caps Your Results

KEYNOTE  ·  45–60 MINUTES  ·  ALSO AVAILABLE AS A LEADERSHIP WORKSHOP

Most leaders try to get more out of their people the exact way that guarantees they’ll get less. Pressure pushes an already-stretched team deeper into survival mode, and the lever pulled to raise performance becomes the one capping it.

There is a better lever, and it’s the most controllable number in the building: the state your people work in. This talk names it, shows what it costs, and gives leaders what to do about it on Monday.

Who it’s for: owners, CEOs, executives, and sales and operations leaders — anyone who owns the results of a team.

What the room leaves with

  1. The equation. Return on Human Capital = Capability × State. You already paid for the capability. State decides how much of it you collect.
  2. The three states. Driven, Checked-out, and Powerful — and why most teams swing between the first two and never reach the third.
  3. The levers. Safety, clarity, and recovery, starting with the leader’s own state.

“You can demand compliance. You have to earn discretionary effort.”

More ways to work together

The Invisible Cost

KEYNOTE OR WORKSHOP

“The biggest cost you carry is on no report you read.”

Turnover, disengagement, and wrong hires never show up as a line on the P&L. The room puts a real number on its own in the first ten minutes, then learns what moves it.

Primal Falls Behind

KEYNOTE  ·  THE AI ERA

“AI gives everyone the tools. State decides who picks them up.”

For teams in the middle of an AI rollout. When everyone has the same capability, the state your people meet it from decides who pulls ahead.

Books for the room

TEAM COPIES

Primal to Powerful and the companion workbook for every leader and seller on your team, with or without a talk.

Ask about team copies →

Any talk can be paired with books for the room and a Leader and Organization Assessment with an executive readout, so the room leaves with a number of its own.

Gregg Goodmanson presenting on stage Gregg Goodmanson making a point on stage Gregg Goodmanson speaking at a conference
Gregg Goodmanson

About Gregg

Gregg Goodmanson is a speaker, the author of Primal to Powerful (foreword by Larry G. Linne), and the creator of the Identity Shift Process. A Certified Sales Call Reluctance Specialist and a partner at InCite Performance Group, he has spent nearly twenty years coaching hundreds of sales professionals and the leaders who manage them to break through the fear-based patterns that quietly cap performance.

“Anyone can write about overcoming fear. Few people can honestly say they have spent years doing it. Gregg can.”

Larry G. Linne, from the foreword to Primal to Powerful

Where Gregg has spoken

Rooms of owners, builders, and sales leaders

Collier Building Industry Association  ·  SEBC, the Southeast Building Conference  ·  Florida Association of Insurance Agents  ·  Big I of Washington  ·  Big I of Oregon  ·  InCite Performance Group annual events, every year since 2014  ·  and dozens of the largest insurance agencies in the U.S. and Canada

Booking & team copies

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