New Book • Gregg Goodmanson
Primal to Powerful
Turn Instinct into Unstoppable Momentum
Foreword by Larry G. Linne
Read the Opening — Free Get Your Copy Start the 7-Day Challenge
New Book • Gregg Goodmanson
Turn Instinct into Unstoppable Momentum
Foreword by Larry G. Linne
Read the Opening — Free Get Your Copy Start the 7-Day Challenge“Anyone can write about overcoming fear. Few people can honestly say they have spent years doing it. Gregg can.”
You've read the books. Taken the courses. Made the plans. So why does lasting change still feel just out of reach? It isn't discipline or intelligence. Most people try to change their results without changing their identity — chasing new tactics while their nervous system stays locked in survival mode. Primal to Powerful offers a different path: a clear, progressive process for becoming someone new — not through force or willpower, but through awareness, regulation, and small wins that compound.
“If you wonder why you’re spinning your wheels in life… this is a must read!”
“I am rather stunned at how much this book is speaking to me.”
“Gregg demonstrates how we create ceilings within us through stories we tell ourselves… and more importantly how there’s a different path forward.”
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The companion workbook turns every chapter into a guided path: name your labels and put them on trial, write and refine your Future Identity, build the daily ritual you'll actually keep, and track your movement from primal toward powerful across a full 90-day sprint.
Get the WorkbookNot ready for the whole journey yet? The 7-Day Primal to Powerful Challenge is the fastest way to feel the shift — one short, guided practice a day. The perfect on-ramp to the book.
Join the Challenge“Loving the book. It couldn’t be more accurate to myself.”
“Practical, thought-provoking, and highly relevant for anyone who wants to turn insight into meaningful change.”
Keynotes and workshops for leaders who are accountable for getting more from a team — and are done trying to get it by pushing harder.
See the talksPutting the book in front of your whole team or sales organization? Tell me how many you need and I’ll come back with team pricing.
Ask about team copies
Gregg Goodmanson is a speaker, author, and the creator of the Identity Shift Process. For nearly twenty years he has been a trusted advisor in the financial-services industry, and as a partner at InCite Performance Group he has worked with hundreds of producers and agency leaders to break through the fear-based patterns that quietly cap performance. Primal to Powerful grew out of his own turning point — and his work of moving from surviving to thriving.